Sbanken's visual identity revolves around your sphere, with main focus on you, your family, your friends and the whole society. It is about connecting, and creating a banking experience that is simple, rebellious and open.
"For us, it was important to continue the core concept and emerge as the same bank, while at the same time we needed to modernize our visual identity. Through simplification and visual recognition, the new name continues the bank's existing brand associations. At the same time, the new visual expression further underlines the openness and simplicity, and stands out in a uniform industry, "says Johnny Anderson, Head of Concept Development in the Sbanken"